Powerful Words to Sell Your Skills, Engage the Reader & Get the Interview

Most Executives and Senior Professionals find preparing their resume a challenge. As a result the resume is put together quickly and reluctantly, and reads like a chronological list of their education and work experience. At its basic level this is what the resume needs to be, however if actually want your resume to stand out and engage the reader, more energy needs to go into how you write about and sell your skills and experiences. It is difficult for most of us to sell ourselves effectively in a couple of pages of text, yet essential for job search success.

Quantify and Qualify Your Skills!

A sentence that says you have ‘exceptional interpersonal and communication skills’ is largely a waste of text! It tells the reader nothing, yet many resumes have a listing of skills or competencies with no supporting evidence to demonstrate them. You know why you are skilled in certain areas however unless you can communicate them to the reader in a powerful way, they are empty words.

Including specific examples, where you can demonstrate these skills or competencies in a past or current job is crucial as they create a picture in the readers mind and offer credibility to what you are saying. Without it, the words are pointless. If you cannot quantify or qualify everything in your resume (aside from your personal details) then the information is taking up valuable real estate that you could be using to really sell yourself to the reader and secure that next brilliant role.

Always avoid including lists and sentences that don’t describe in detail with a relevant example your skills or competencies. Rather than, ‘I have excellent client relationship skills demonstrated through 10 years in Sales‘, the example below tells the reader you deliver client satisfaction which is more important than how many years you have been using these skills. Being specific and outcome orientated wins hands down.

Example: Client Relationship Skills: In over 100 client assignments I have never received negative feedback from a client. I have used each new project as an opportunity to develop my client relationship skills to ensure their continued satisfaction.

Below is a listing of words to assist in selling your skills more effectively in your Resume and in the interview. These relate to everything from data to people and systems. Using powerful action orientated words create a positive impression.

 Accomplished  Administered  Analyzed  Built  Completed  Composed  Conducted  Controlled  Coordinated  Created  Decreased  Delivered  Demonstrated  Designed  Developed  Directed  Eliminated  Established  Evaluated  Expanded  Founded  Generated  Guided  Implemented  Improved  Increased  Initiated  Instructed  Invented  Launched  Led  Maintained  Managed  Modified  Motivated  Negotiated  Organized  Originated  Participated In  Performed  Planned  Produced  Proved  Provided  Recommended  Reduced  Re-organized  Researched  Revised  Saved  Sold  Solved  Streamlined  Supervised  Trained

The resume is often only looked at when you change employers. Such an important document warrants more attention and together with these tips you should see your resume have more impact.

The Benefits of Putting Yourself & Your Career Goals Out There

I have been fortunate to have had a great start to the year.  Upon reflection I had done a fair bit of the preparation in 2011; however luck certainly has also been on my side.

In early January 2012 I was surprised and delighted to be called by a producer from ABC radio to come and speak on Prue Bentley’s drive program on the topic of making a career change.  Having never done radio, to make my debut on talkback radio was certainly moving me out of my comfort zone. I adopted the attitude that I know and am passionate about my subject matter, which helped put me at ease. It also helped that the staff at the ABC Radio station were all friendly fantastic people.

This call did not come out of nowhere, as in 2011 I had some ideas for career related radio segments. I put out proposals to various radio stations, some via network introductions and others cold. I received the ‘no thank you’ messages as well as some ‘no responses’. The approach I took is what I encourage my careers clients to undertake when making a job or career change. And the responses I received were very similar to those in the job search process.

In 2011 no one was interested in what I had to pitch, which also shows you timing is everything. It also highlighted that because you are not snapped up right away, it does not mean there is not a market for what you have to offer.

There are many benefits to putting yourself out there, rather than simply applying for jobs via the traditional channels. The difference is that it can take time, and also relies on building relationships.  It requires a strategy and extra effort.  Most importantly it relies on moving out of your comfort zone – which is not easy I know.

If you have some career ideas or dreams for 2012,  be it about growing your personal brand (via public speaking, writing etc), changing jobs or careers, setting up your own consultancy or sideline business, volunteer work, a board position etc, I encourage you to put it out there, as you never know what will come back.

Share any stories you have where you have put yourself out there in terms of your career, and what it led to.

Job Seekers & Career Changers Monthly Newsletter – Subscribe Today

Each month I produce a highly regarded newsletter that is read and appreciated by successful professionals and executives throughout the country looking to get the most out of their careers. The newsletter contains job market updates, careers related articles and resources, tips, jobs of interest, plus information about management, leadership and professional development.

To subscribe to the monthly newsletter plus go into the draw to win a terrific new iphone cover have a nice day at work okay….’  Winner to be drawn early March 2011. Email your details to kellymagowan@hotmail.com including in the subject line the word ‘newsletter’.

Book Review ‘How to master networking’ by Robyn Henderson

“Trust is built by repetition – the more they see you and get to know you better, the more trust is built.”

My husband attended a presentation by Robyn Henderson  via one of the events held by an industry association he is a part of.  He came back from the event with the book ‘How to master networking’ and speaking very positively about Robyn and her networking advice.

I could not help myself from reading the book as I had to find out what great information Robyn had to share on the topic that had got my husband so inspired.

Pleasantly I found that the book was short and easy to read with lots of easy activities to follow. The advice imparted is just as relevant for those who are self employed as for those who are job seeking or looking to progress their careers.

The book offers a lot of practical advice in addition to the support tools to assist you with implementation, management and measurement of your networking.  It covers everything from time management, to tips for shy or nervous networkers, conducting yourself at networking functions and generating referrals.  My only observation with the book is that includes very little about online networking. The books focus is very much about offline networking, which is equally as important as online.

While reading the book, it became clear that while I do some networking, I certainly don’t do enough of it, nor am I am member of enough groups or associations.  Robyn states that we need to make networking the #1 priority every day. Something I will certainly be working on for 2012 with the advice from her book.

If you feel that your networking skills need to be improved, I would recommend this book.

If you have read the book, I would welcome your comments or if you have any great networking tips for us all.

How to Set Your Career Goals for 2012 & Make January Count!

Welcome to 2012.  It is the start of a new year and for those of us willing to put in the effort, hopefully it brings lots of new and exciting challenges on the job and careers front.

Already I am hearing stories of those that have spent a year or few wanting to make a job or career change, deciding that this is the year it will happen. If this is you, then I encourage you to start today.   Too often we let the month of January slip by without achieving anything on the professional or careers front. While it is certainly a time for relaxation, family and friends, it is also the perfect time to set your career goals and undertake the less onerous tasks that will lead to achieving these goals.

When it comes to goal setting, the key is to start with the end goal and work back from here, enabling you to put in place a manageable plan that will keep you both focussed and accountable throughout the year.

  • Have you thought about what you want to achieve on the work front this year? Be it a promotion, further study, leadership training, more networking, a new job, a new career etc.
  • Write down a few of your objectives for this year, giving them priority and timeframes. i.e. to be working for a top ASX listed company as an IT Manager leading a small team, earning 10% more than I currently do by July 2011
  • What information are you missing? Who do you need to speak to? What actions do you need to take to start things moving?
  • Create an excel spreadsheet or something similar with a sheet for each month of the year. Within this include the required actions to work towards achieving your goals. Keep this document updated, ensuring that you are looking at it and making progress each week. As you see the activity and results, your motivation will naturally increase.

The above suggestions are simple ways to start the process. And as we all know the hardest part is often just getting started. Once the momentum builds, great things can be achieved.

For further tools and career support, including a ‘free electronic copy of the Career Strategy Tool’ email your details to kellymagowan@hotmail.com. In the subject line include ‘career strategy tool’.  There is also a lot of great information available online, via professional Career Coaches and through the Career Development Association of Australia (CDAA).

A Few Social Media Terms to Help in Your Job Search

Social media is so much a part of our lives these days, and if not so much our own, chances are it has consumed our children’s, nieces’ and nephews’ lives. Terms like ‘trending’ have been added to our vocabulary in recent times.

12. Trending: A word, phrase or topic that is popular on Twitter at a given moment.

17. Tweeps: Twitter + People = Tweople.

21. Link bait: Designed to attract incoming links. News and widget hooks are good examples.

This short post THE TOP 25 SOCIAL MEDIA TERMS YOU NEED TO KNOW on Social Media Today gives a snapshot of the key terms.

Questions to Help You Find ‘Meaning’ in Your Work

A couple of years ago I attended a career coaching workshop delivered by Jacquie Wise titled ‘Quest for Meaning’. The topic piqued my interest, as over the years as a Career Coach the majority of my clients have come along (be it consciously or unconsciously) seeking to find meaning in their work. This is not the case for everyone – though I do believe increasingly people are seeking more from their work life, beyond the usual trimmings of a great salary, big bonus, position title, and so on.

Today we tend to be more self aware of what we are good at and what we want to be good at, our personal values, what constitutes a good employer for us, how much of challenge we want from work and so on.

In the workshop Jaquie spoke about the ideal ‘life split’ being 1/3 work, 1/3 sleep and 1/3 leisure – something for us all to keep in mind as we work those 60 plus hour work weeks! This led on to the topic of the ‘four purposes’ in life that we seek, be it in our work life or life in general.

By asking ourselves questions around what our values are and what we most enjoy doing, at work or outside of work, we can gain a greater sense of what drives us. People are generally most happy when what they are doing has meaning to them. I am sure if you think about the four areas below, one or all will resonate.

In the work context, meaning comes from being able to articulate what our purpose/s is around the following areas:

1) To Learn (in all senses of the word, both formally and informally)

2) To Teach (be it formally or informally, to be sharing knowledge and experiences)

3) To Accomplish or Contribute (both are equally important, be they large or small)

4) To Be (in regards to being authentic to your self, around your values and beliefs)

Some examples of questions you can ask yourself to clarify about what ‘purpose’ means for you include:

  • “What were you doing at work when you last felt the greatest sense of achievement?”
  • “What are your three greatest life / work achievements to date?”
  •  “What are your own personal values in regards to work and life in general i.e. integrity, creativity, money, learning, helping, excellence?”
  • “What are you hobbies or interest outside of work?”

It is important to document these, and if you feel comfortable, talk them through with someone who you trust and respect in relation to your career. Gaining clarification around the meaning we seek from our work greatly increases our chances of securing satisfying employment.

If you are having difficulty with this process a Career Coach can assist.

A Few Compelling Salary Negotiation Facts for Women

Equal Pay is about men and women being paid the same amount for doing a similar job.  However, there is no avoiding the fact that women are still paid comparatively less than their male counterparts.

A recent survey by the Australian Institute of Management confirmed that women earned on average less than 12% than men for undertaking the same job.

So whilst women continue to become more educated and out-perform boys both at high school and university, in Australia the pay gap is still prevalent.

Some of the issues that contribute to wage inequality will not be easily resolved and will take time before we see real changes. However, there are a few areas women can take control of to assist in addressing the imbalance. These all revolve around negotiation of salary; be that for full time or part time work, a bonus, added benefits or asking for above award wages.

Studies undertaken on this topic across the globe show that women are highly uncomfortable with salary negotiation – as a result we avoid it.  Even when we do enter into a salary negotiation we don’t actively seek out the best deal for ourselves, but rather look to a positive outcome for both parties.

Some key facts include:
• Men initiate negotiations about four times as often as women.
• Many women are so grateful to be offered a job that they accept what they are offered and don’t negotiate their salaries.
• Women report salary expectations between 3 and 32 percent lower than those of men for the same jobs.
• Women who consistently negotiate their salary increases earn at least $1 million more during their careers than women who don’t.

So, if the last fact is not going to entice you to develop your salary negotiation skills so that you have both a personally and financially prosperous career, I am not sure what will!

If you want to learn more about salary negotiation you can request a free salary negotiation workbook and quiz to see how ready you are to negotiate your next pay rise. Email kellymagowan@hotmail.com your details with free salary negotiation guide in the subject line.

There are many great articles, websites, books and seminars you can attend to develop your negotiation skills.  Being a successful negotiator is a matter of educating yourself and putting what you learn into practice. Like all things worth doing it takes time however the benefits are truly worth it.

What is it that you think really prevents women from negotiating their salary? Is it lack of confidence, societal etc?

Being a Generalist V’s Specialist – What’s Best for Your Career?

I was reading an article in the Financial Review last week that looked at those whose careers has boomed during the GFC which suggested that being a specialist held you in good stead in such turbulent times. Apparently employers are wanting to hold onto those with solid expertise in core areas.

The question of generalist V’s specialist in the workforce has always been one that I have never been able to reconcile, as I can see the benefits of each.

Just like an employer brand cannot be everything to everyone, same with your personal brand. Having a focus is certainly valid and can offer your employer and you a competitive advantage. However in an era where things are constantly changing and new skills being required to be learned constantly how feasible is it to be specialist?
Is it a question of the degrees of generalist and specialist skills you posses rather than being so black and white. In posting this discussion topic, it seems that most of us have differing views.

Again in years gone by being a specialist was the norm, you spent your career developing expertise in your chosen field. To read this full post visit the Six Figures Blog

125 Twitter Job Search Tips *e-Book Review

Position Ignition is a leading career consultancy in the UK that produce content to assist job seekers and career changers via their website and blog.  They have a variety of careers e-books, one of which is ‘125 Twitter Job Search Tips’    It is a great resource for those that are either new to Twitter or use it to some degree however not to its full capacity – which is a lot more than most would think.  In this e-book you will find tips on things like:

  • Understanding the basics of Twitter
  • Attracting and following the right people
  • Finding jobs of interest
  • Using Twitter to build your personal brand

The e-book is segmented logically as it takes you briefly through the 125 tips. Even for someone who is reasonably familiar with Twitter I found I learnt a few new things.

Tip 21- talks about using Twitter to ask others for help which is crucial in the job search process and something that many are reluctant to do. Twitter is a perfect platform to leverage the online community, who if communicated with correctly, in my experience are generally more than happy to help.

Tip 28 – the most well know Twitter directory is Twellow  a great resource to find the right people to follow

Tip 103 – you can search for useful tweets about the job search process by using hash tags # i.e. #jobsearch

Tip 108 – join a tweetchat in your relevant fields of interest

This is just a tiny slice of the information that you will find in this e-book ‘125 Twitter Job Search’