Find out why today’s career success is dependent on having five business cards not one!

Howard Figler, author of ‘The Complete Job Search Handbook’ is one of the greats when it comes to career management and job searching. He is in the same league as Richard Nelson Bolles, author of ‘What Colour Is Your Parachute?’ While flicking through one of his books this week, ‘The Career Counsellors Handbook’ I was taken with what he wrote in regards to business cards.

Figler suggests we should all carry five business cards. He does not literally mean five business cards, rather five business cards that pitch us and our various services / products we offer the marketplace.  In the age where the growth in contracting is surpassing full time permanent jobs, it certainly makes sense to have more than one income generating identity.  His thinking is more akin to having a portfolio career.

Increasingly the ‘employee’ is not tied to one employer, rather they have outside interests, and revenue generating streams. This can vary from sitting on paid boards, to interests in race horses, property development, online businesses, start ups, distributor, paid blogger / writer and so on.  We all know that the world of work is an uncertain one, and having multiple revenue generating streams to rely upon is a good career risk management strategy.

In ’The Career Counsellors Handbook’ Figler suggests ideas for what may be on these five business cards;

  • Two or three different employers who have contracted your services
  •  A part time business that supports you when you are between jobs
  • A business you have developed to supplement your income
  • Other business ideas you are cultivating
  • A source of income you are building for your retirement

While five may seem a lot and you may feel like you are not committed to any one business / job , the reality is that all of these will be at different stages, requiring different degrees of time and/or financial investment. Given the economy turns so quickly, it makes sense to hedge your bets and have options. In my opinion and from personal experience, it also makes for a far more exciting and richer work life.

Share your thoughts and experiences on having 5 business cards.

The Benefits of Putting Yourself & Your Career Goals Out There

I have been fortunate to have had a great start to the year.  Upon reflection I had done a fair bit of the preparation in 2011; however luck certainly has also been on my side.

In early January 2012 I was surprised and delighted to be called by a producer from ABC radio to come and speak on Prue Bentley’s drive program on the topic of making a career change.  Having never done radio, to make my debut on talkback radio was certainly moving me out of my comfort zone. I adopted the attitude that I know and am passionate about my subject matter, which helped put me at ease. It also helped that the staff at the ABC Radio station were all friendly fantastic people.

This call did not come out of nowhere, as in 2011 I had some ideas for career related radio segments. I put out proposals to various radio stations, some via network introductions and others cold. I received the ‘no thank you’ messages as well as some ‘no responses’. The approach I took is what I encourage my careers clients to undertake when making a job or career change. And the responses I received were very similar to those in the job search process.

In 2011 no one was interested in what I had to pitch, which also shows you timing is everything. It also highlighted that because you are not snapped up right away, it does not mean there is not a market for what you have to offer.

There are many benefits to putting yourself out there, rather than simply applying for jobs via the traditional channels. The difference is that it can take time, and also relies on building relationships.  It requires a strategy and extra effort.  Most importantly it relies on moving out of your comfort zone – which is not easy I know.

If you have some career ideas or dreams for 2012,  be it about growing your personal brand (via public speaking, writing etc), changing jobs or careers, setting up your own consultancy or sideline business, volunteer work, a board position etc, I encourage you to put it out there, as you never know what will come back.

Share any stories you have where you have put yourself out there in terms of your career, and what it led to.

Book Review ‘How to master networking’ by Robyn Henderson

“Trust is built by repetition – the more they see you and get to know you better, the more trust is built.”

My husband attended a presentation by Robyn Henderson  via one of the events held by an industry association he is a part of.  He came back from the event with the book ‘How to master networking’ and speaking very positively about Robyn and her networking advice.

I could not help myself from reading the book as I had to find out what great information Robyn had to share on the topic that had got my husband so inspired.

Pleasantly I found that the book was short and easy to read with lots of easy activities to follow. The advice imparted is just as relevant for those who are self employed as for those who are job seeking or looking to progress their careers.

The book offers a lot of practical advice in addition to the support tools to assist you with implementation, management and measurement of your networking.  It covers everything from time management, to tips for shy or nervous networkers, conducting yourself at networking functions and generating referrals.  My only observation with the book is that includes very little about online networking. The books focus is very much about offline networking, which is equally as important as online.

While reading the book, it became clear that while I do some networking, I certainly don’t do enough of it, nor am I am member of enough groups or associations.  Robyn states that we need to make networking the #1 priority every day. Something I will certainly be working on for 2012 with the advice from her book.

If you feel that your networking skills need to be improved, I would recommend this book.

If you have read the book, I would welcome your comments or if you have any great networking tips for us all.

How to Set Your Career Goals for 2012 & Make January Count!

Welcome to 2012.  It is the start of a new year and for those of us willing to put in the effort, hopefully it brings lots of new and exciting challenges on the job and careers front.

Already I am hearing stories of those that have spent a year or few wanting to make a job or career change, deciding that this is the year it will happen. If this is you, then I encourage you to start today.   Too often we let the month of January slip by without achieving anything on the professional or careers front. While it is certainly a time for relaxation, family and friends, it is also the perfect time to set your career goals and undertake the less onerous tasks that will lead to achieving these goals.

When it comes to goal setting, the key is to start with the end goal and work back from here, enabling you to put in place a manageable plan that will keep you both focussed and accountable throughout the year.

  • Have you thought about what you want to achieve on the work front this year? Be it a promotion, further study, leadership training, more networking, a new job, a new career etc.
  • Write down a few of your objectives for this year, giving them priority and timeframes. i.e. to be working for a top ASX listed company as an IT Manager leading a small team, earning 10% more than I currently do by July 2011
  • What information are you missing? Who do you need to speak to? What actions do you need to take to start things moving?
  • Create an excel spreadsheet or something similar with a sheet for each month of the year. Within this include the required actions to work towards achieving your goals. Keep this document updated, ensuring that you are looking at it and making progress each week. As you see the activity and results, your motivation will naturally increase.

The above suggestions are simple ways to start the process. And as we all know the hardest part is often just getting started. Once the momentum builds, great things can be achieved.

For further tools and career support, including a ‘free electronic copy of the Career Strategy Tool’ email your details to kellymagowan@hotmail.com. In the subject line include ‘career strategy tool’.  There is also a lot of great information available online, via professional Career Coaches and through the Career Development Association of Australia (CDAA).

How much influence do our parents have over our career choices?

Whilst completing the Resilient People Program these past few weeks, there were many interesting discussions, of which a couple covered the themes of children often going on to work in the same fields as their parents. Another was ‘smart’ high school students often selecting study and careers in fields that hold a high level of ‘status’ such as medicine or law. The general consensus was however that this does not translate into a satisfying career. Understanding more about what drives these decisions could certainly assist both children and adults in achieving a more meaningful worklife.

In relation to children following in their parents career paths, there are probably a few reasons for this; being most kids admire their parents and so want to please and perhaps think selecting the same or a good ‘high status’ career to be a way of achieving this.

Others like me select study and career path by default. Not sure what I wanted to do after school, I followed in my father and eldest brother’s footsteps in studying economics. I did not have enough information about other careers or any understanding of who I was – my skills, values, personal attributes and so on.  I did not last long in my economics degree before happily finding humanities – which was the perfect fit for me.

Interestingly as one of four children, three of us studied economics (two going on to have careers similar to my father’s) while the other selected law. This leads into the second discussion around ‘smart kids’.  This discussion was prompted by the research by Dr. Carol Dweck on Fixed and Growth Mindsets This topic provides a whole new interesting discussion in itself – again very pertinent to our own careers and that of our children.

I and no doubt others would be interested to hear your views or research on Smart Kids, selecting high status fields of study and work. Also, around study and career selection of children that follows in their parents career paths.

Questions to Help You Find ‘Meaning’ in Your Work

A couple of years ago I attended a career coaching workshop delivered by Jacquie Wise titled ‘Quest for Meaning’. The topic piqued my interest, as over the years as a Career Coach the majority of my clients have come along (be it consciously or unconsciously) seeking to find meaning in their work. This is not the case for everyone – though I do believe increasingly people are seeking more from their work life, beyond the usual trimmings of a great salary, big bonus, position title, and so on.

Today we tend to be more self aware of what we are good at and what we want to be good at, our personal values, what constitutes a good employer for us, how much of challenge we want from work and so on.

In the workshop Jaquie spoke about the ideal ‘life split’ being 1/3 work, 1/3 sleep and 1/3 leisure – something for us all to keep in mind as we work those 60 plus hour work weeks! This led on to the topic of the ‘four purposes’ in life that we seek, be it in our work life or life in general.

By asking ourselves questions around what our values are and what we most enjoy doing, at work or outside of work, we can gain a greater sense of what drives us. People are generally most happy when what they are doing has meaning to them. I am sure if you think about the four areas below, one or all will resonate.

In the work context, meaning comes from being able to articulate what our purpose/s is around the following areas:

1) To Learn (in all senses of the word, both formally and informally)

2) To Teach (be it formally or informally, to be sharing knowledge and experiences)

3) To Accomplish or Contribute (both are equally important, be they large or small)

4) To Be (in regards to being authentic to your self, around your values and beliefs)

Some examples of questions you can ask yourself to clarify about what ‘purpose’ means for you include:

  • “What were you doing at work when you last felt the greatest sense of achievement?”
  • “What are your three greatest life / work achievements to date?”
  •  “What are your own personal values in regards to work and life in general i.e. integrity, creativity, money, learning, helping, excellence?”
  • “What are you hobbies or interest outside of work?”

It is important to document these, and if you feel comfortable, talk them through with someone who you trust and respect in relation to your career. Gaining clarification around the meaning we seek from our work greatly increases our chances of securing satisfying employment.

If you are having difficulty with this process a Career Coach can assist.

A Few Compelling Salary Negotiation Facts for Women

Equal Pay is about men and women being paid the same amount for doing a similar job.  However, there is no avoiding the fact that women are still paid comparatively less than their male counterparts.

A recent survey by the Australian Institute of Management confirmed that women earned on average less than 12% than men for undertaking the same job.

So whilst women continue to become more educated and out-perform boys both at high school and university, in Australia the pay gap is still prevalent.

Some of the issues that contribute to wage inequality will not be easily resolved and will take time before we see real changes. However, there are a few areas women can take control of to assist in addressing the imbalance. These all revolve around negotiation of salary; be that for full time or part time work, a bonus, added benefits or asking for above award wages.

Studies undertaken on this topic across the globe show that women are highly uncomfortable with salary negotiation – as a result we avoid it.  Even when we do enter into a salary negotiation we don’t actively seek out the best deal for ourselves, but rather look to a positive outcome for both parties.

Some key facts include:
• Men initiate negotiations about four times as often as women.
• Many women are so grateful to be offered a job that they accept what they are offered and don’t negotiate their salaries.
• Women report salary expectations between 3 and 32 percent lower than those of men for the same jobs.
• Women who consistently negotiate their salary increases earn at least $1 million more during their careers than women who don’t.

So, if the last fact is not going to entice you to develop your salary negotiation skills so that you have both a personally and financially prosperous career, I am not sure what will!

If you want to learn more about salary negotiation you can request a free salary negotiation workbook and quiz to see how ready you are to negotiate your next pay rise. Email kellymagowan@hotmail.com your details with free salary negotiation guide in the subject line.

There are many great articles, websites, books and seminars you can attend to develop your negotiation skills.  Being a successful negotiator is a matter of educating yourself and putting what you learn into practice. Like all things worth doing it takes time however the benefits are truly worth it.

What is it that you think really prevents women from negotiating their salary? Is it lack of confidence, societal etc?

125 Twitter Job Search Tips *e-Book Review

Position Ignition is a leading career consultancy in the UK that produce content to assist job seekers and career changers via their website and blog.  They have a variety of careers e-books, one of which is ‘125 Twitter Job Search Tips’    It is a great resource for those that are either new to Twitter or use it to some degree however not to its full capacity – which is a lot more than most would think.  In this e-book you will find tips on things like:

  • Understanding the basics of Twitter
  • Attracting and following the right people
  • Finding jobs of interest
  • Using Twitter to build your personal brand

The e-book is segmented logically as it takes you briefly through the 125 tips. Even for someone who is reasonably familiar with Twitter I found I learnt a few new things.

Tip 21- talks about using Twitter to ask others for help which is crucial in the job search process and something that many are reluctant to do. Twitter is a perfect platform to leverage the online community, who if communicated with correctly, in my experience are generally more than happy to help.

Tip 28 – the most well know Twitter directory is Twellow  a great resource to find the right people to follow

Tip 103 – you can search for useful tweets about the job search process by using hash tags # i.e. #jobsearch

Tip 108 – join a tweetchat in your relevant fields of interest

This is just a tiny slice of the information that you will find in this e-book ‘125 Twitter Job Search’

Some Retrenchment Facts Every Employee Should Know

According to research by a leading outplacement firm, of those retrenched (the role is made redundant, the person is retrenched) your chances of being retrenched increase if you are an introvert. The reason being that introverts are less likely to tell their managers about their achievements and all the great work they have been doing. These days managers are less aware of what their staff are doing – therefore the need to constantly show and tell them is very important.

Interestingly, those that generally get retrenched are not retrenched because of their professional or technical skills.  It has more to do with their personal skills or lack thereof.Or, as highlighted above the misperception that an introverted employee can present.

Contrary to what people think, age is not a reason for people being retrenched.  Lots of great people get retrenched each year of all ages.

While some of us are likely to be retrenched more than others due to the factors previously covered, the likelihood of all of us being retrenched multiple times in our careers is very high.  It is a part of working in the modern world. It is why it is more important than ever to be in control of your career as much as you can. You can do this by always remainining current in your profession in terms of skills and knowledge, having career goals and strategies, and keeping your personal brand and networking activities active.

Remember, the only person who is going to manage your career is you!  Invest in your career and the returns will be plentiful personally and financially.

‘Job Searching with Social Media (For Dummies)’ Book Review

I am not normally someone who is drawn to the “For Dummies” book series. I suspect it is because I don’t find the look of the books all that appealing and perhaps subconsciously I don’t like to think of myself as a Dummy.   However, when I was approached by the author Joshua Waldman of ‘Job Searching with Social Media (For Dummies)’ I was intrigued by the subject and ready to be open-minded about it all.

Having read the book, I have to say I was pleasantly surprised by how much great content is included.  While there are so many out in the market sprouting and selling all sorts of products and advice on using social media, this book is actually very informative and practical for job seekers. It has only just been released so everything that is included is 100% current.  I like that it also covers off some pretty fundamental personal aspects relating to the job search and is not all just about the latest technology and sites – albeit there is also a lot of this in there too.

The book covers a lot of ground, from understanding what social media is out there for job seekers to leverage, and how to actually set yourself up to utilize the best channels for job search success. There are tips and tools to manage the job search process, information about understanding and building your personal brand, to the basics of online networking.  It goes on to look at key words, elevator pitches (or as Joshua calls them value statements), online resumes, the hidden job market and much more. In fact, it covers so much it is very difficult to give you a taste of the breadth of the content in this short review.

Some of my favourite sections include:
■Tools to track your activity & contacts (sounds simple I know; however most job seekers have a fairly shot gun approach) – focus, tracking and measuring works and there are free tools to help you with this or just use Excel
■Managing your career – yes career management is important in this day and age; it’s not just about finding a job
■Your personal brand, your niche and online reputation management
■Publishing and managing your content online such as online resumes, blogs, newsletters, videos etc

While using social media for job seeking is not for everyone, for those of you who want to develop their skills in this area, the book ‘Job Searching with Social Media (For Dummies)’ is certainly a worthwhile resource to have.