For women in the workforce there is a book that I cannot recommend enough called ‘The Confidence Code’ by Katty Kay & Claire Shipman. It offers some great research behind why women don’t have as much confidence as men in general. More specifically it highlights why women don’t engage in salary negotiation and career promotion conversations anywhere near enough. A few of these reasons include; our personality types, social conditioning, over valuing competency, over thinking the task and simply failing to act. Once you read the research and practicalities of why women fail to engage enough in salary negotiation and career advancement conversations you may find yourself thinking differently about the topic. Ideally you will be inspired to take action.