I am not normally someone who is drawn to the “For Dummies” book series. I suspect it is because I don’t find the look of the books all that appealing and perhaps subconsciously I don’t like to think of myself as a Dummy. However, when I was approached by the author Joshua Waldman of ‘Job Searching with Social Media (For Dummies)’ I was intrigued by the subject and ready to be open-minded about it all.
Having read the book, I have to say I was pleasantly surprised by how much great content is included. While there are so many out in the market sprouting and selling all sorts of products and advice on using social media, this book is actually very informative and practical for job seekers. It has only just been released so everything that is included is 100% current. I like that it also covers off some pretty fundamental personal aspects relating to the job search and is not all just about the latest technology and sites – albeit there is also a lot of this in there too.
The book covers a lot of ground, from understanding what social media is out there for job seekers to leverage, and how to actually set yourself up to utilize the best channels for job search success. There are tips and tools to manage the job search process, information about understanding and building your personal brand, to the basics of online networking. It goes on to look at key words, elevator pitches (or as Joshua calls them value statements), online resumes, the hidden job market and much more. In fact, it covers so much it is very difficult to give you a taste of the breadth of the content in this short review.
Some of my favourite sections include:
■Tools to track your activity & contacts (sounds simple I know; however most job seekers have a fairly shot gun approach) – focus, tracking and measuring works and there are free tools to help you with this or just use Excel
■Managing your career – yes career management is important in this day and age; it’s not just about finding a job
■Your personal brand, your niche and online reputation management
■Publishing and managing your content online such as online resumes, blogs, newsletters, videos etc
While using social media for job seeking is not for everyone, for those of you who want to develop their skills in this area, the book ‘Job Searching with Social Media (For Dummies)’ is certainly a worthwhile resource to have.